Stand Out For Good’s Growth Drives Relocation to New Corporate Headquarters
National multi-brand fashion organization finds new office to accommodate rapid expansion

KNOXVILLE, Tenn., October 26, 2024 — Stand Out For Good, Inc., the parent company of women’s fashion brand Altar’d State, is excited to announce the relocation of its home office. The company is set to make its new home in the former Warner Brothers Discovery office building, a move that will nearly quadruple its current space. The property was purchased from Apex Bank, which will occupy the adjacent building. This move signifies Stand Out For Good’s remarkable growth, as it has transformed into a multi-brand fashion organization with a presence in 38 states. Apart from Altar’d State, Stand Out For Good brands include AS Revival, Arula, Tullabee, and Vow’d Weddings.

“I never expected our brands to outgrow three buildings in 13 years,” said Aaron Walters, Chairman and CEO of Stand Out for Good. “Our new home reflects our commitment to providing a creative and productive workplace for our evolving team.”

The new office, steeped in Knoxville’s history of innovation, will foster a dynamic and collaborative workplace culture for Stand Out For Good. The location was strategically chosen to provide convenience for existing team members and a compelling draw for fresh talent. Situated on a lake, the location boasts scenic walking trails and a fitness center to promote associate well-being. Stand Out For Good is also working to offer a daycare/learning center and café. 

As a Knoxville-founded company, Stand Out For Good is committed to its local community. Founded on the principle of giving back, they have partnered with over 4,000 nonprofits that provide essential resources, including food, clothing, education and love to children in need. Philanthropy is deeply ingrained in the company’s DNA, and they are excited to continue its charitable impact in Knoxville.

“We are delighted to welcome Stand Out For Good and its family of brands as our new neighbor,” said Matt Daniels, President & CEO of Apex Bank. “Their commitment to philanthropy and creating a positive workplace aligns with our values, and we look forward to the contributions they will make in Knoxville. We extend our warmest welcome and support as they establish their headquarters here.”

The headquarters relocation is scheduled to be completed in the coming months, with the company’s teams transitioning to the new facility in Knoxville in late 2023. This transaction was managed by Oliver Smith IV of Oliver Smith Realty and Jay Cobble on behalf of Apex Bank. For leasing inquiries, email

About Stand Out For Good, Inc. 
Stand Out For Good, Inc. is a purpose-based, inspiring lifestyle and fashion family of brands rooted in community and committed to giving back. From welcoming experiences and warm associates to thoughtfully curated products in-store and online, Stand Out For Good, Inc. represents 118 Altar’d State stores, 32 Arula boutiques, 10 Vow’d boutiques, seven Tullabee boutiques, and nine AS Revival stores in 39 states. Stand Out For Good is built upon the founding principles of giving back and making a difference in the world. Locally and globally, Stand Out For Good, Inc. has partnered with over 4,000 nonprofits that provide food, clothing, resources, education, and love to children in need. To learn more about the Stand Out For Good, Inc. family of brands, visit

Media Contact:
Meg Schwieterman
Altar’d State